H2O x ANNE SOFIE MADSEN

H2O x ANNE SOFIE MADSEN

H2O X ANNE SOFIE MADSEN

For more than 30 years the H2O sports bag has been a permanent part of the city picture, and most people can relate to either having one or know someone who has one.

Our H2O sports bag has earlier been easy to recognize but in 2016 the young fast-growing Danish designer Anne Sofie Madsen said yes to give the sports bag a new look.

 h2o x annesofie madsen bags

The starting point for the new collection was for Anne Sofie Madsen, to create a collection, which could be used by both sexes, and whose style, features and comfort would be a perfect and fashionable tool for young people.

 

The bag designed by Anne Sofie Madsen was very different from our bags up to now. The bag was created by materials like rubber, ripstop nylon, and hay fabric. This was combined with shiny buckles, waterproof zippers, and ropes. The collection was timely and with an urban look that made the bags used in countless ways.

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