About H2O

H2O Sportswear was founded back in 1982 by Jens Knud Lind. The fundamental idea was to create sportswear of a unique cotton quality that would also have an extremely high degree of functionality and durability. Based on classic Scandinavian design, H2O Sportswear developed its own colourful and characteristic design with stripes, a unique fit and innovative designs. The collection was expanded during the 80's and 90's to include both swimwear, rainwear, and the popular sandals.


Our collections are created around several themes focusing on woman lifestyle, men's lifestyle, swim & beach wear, bags and footwear. All products and collections are based on our core philosophy of producing everything in a unique quality with a high degree of functionality and a perfect fit.

Therefore, we constantly make extra efforts to ensure that we always/for all collections put together teams of the most successful and talented creative managers, designers, constructors, and specialists that can be found. Working on a foundation of H2O Sportswear's DNA and experience, this team ensures that we continue to develop our collections to achieve a fusion between sport and fashion that is suitable for the sports arena as well as for the urban environment.

Our design is based on the Scandinavian look with straight lines, colourful details, targeting the active consumer who wants clothes that can be used for a nice day on the lake, as well as a sunny day on the beach, or a day at the sports centre.

At the same time, we also want to challenge existing expectations by taking some of our iconic H2O products and ask some of today's outstanding Danish or foreign fashion designers to redefine them and create completely new, exciting and unique products. This focus started with our collaboration with the Danish designer Stine Goya, who made the very successful re-design of our sandals and has been followed by many other collabs with recognised designers such as Henrik Vibskov, Anne-Sofie Madsen, Mark Kenly Domino Tan, Freya Dalsjø and lately Han Kjøbenhavn and Oh! by Kopenhagen Fur.


H2O's mission is to create better clothes and footwear by combining the durability, practical materials, and comfort of the sportswear and leisurewear/footwear with the designers' feel for fit, trends and colours.

For H2O, creativity means combining well-known elements in new ways. That way we can always come up with original solutions by taking the best from both worlds and using it to create a positive, spiralling development process which improves the clothes, while creating added value for the consumer.

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