What we can do is improve the way we are currently packaging our products and only use what is necessary.
In the end of 2022, we started on replacing our current packaging.
We are changing our packaging, from packaging made of virgin materials to packaging made of recycled materials. It’s a long process and not something that can or will happen from one day to the next. Throughout the whole process we have been very aware that changing our packaging should not result in waste of resources. Which is why all the packaging we already have in stock, will be used before any new packaging is bought. The products that are already in stock will therefor not be repacked either.
1. All polybags (plastic bag that protects the product), hangtags and shoeboxes will in the future be made of recycled materials.
2.Our logo will no longer be on our polybags. By removing our logo it is possible for us to order less polybags at a time.
3.Smaller polybags. Folding our clothes 1-3 times extra has contributed to our polybags becoming smaller.
4. All tissue paper has been removed. The purpose of the tissue paper was originally to make sure that for example print on a t-shirt
did not rub off on the rest of the t-shirt, if it was kept in a hot or humid environment for to long. But a lot has happened since
the first time we designed and chose our packaging, and tissue paper is no longer necessary. Tissue paper has also been removed
from shoe boxes.
We haven’t used all our packaging yet and it will be awhile until it happens across all categories. Therefor it is a possibility to receive two similar products packed two different ways – two different types of polybags and two different types of hangtags.
As a webshop we send out more than a 100 packages a day and for that purpose a lot of packaging is used. Which is one of the many reasons as to why we also have worked a lot with which changes and improvements we can make, to ensure a more responsible use of packaging.
When you order one of our products it will be delivered to you in responsibly manufactured packaging. Our mailer bag is made of corn-based resin and our mailer box is made of at least 60% recycled materials. Both mailers are designed to be re-used and can be used a minimum of 2 times, but often more. Therefor we have chosen to change our procedure, for packaging, when we receive returned products.
1. We are re-using all mailer boxes after they have been returned to us. This means that some will experience receiving their products
in a mailer box, that looks more used. We re-use the mailer boxes as long as they are safe to send products in.
We are always working on becoming better and we are on the right track. But we are always open to new ideas and suggestions, so if there is anything you think we should look into you are more than welcome to contact us at contact@h2o-sportswear.com.
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''The mood of the label and debut collection is defined by a feeling of spontaneity and living in the moment'', explains Julie - an approach to life that Bex and I share. It is clothes to make you feel ready for modern life.''
''My starting point for the collection was a dream of adventure, of a woman always on the move, living out of a duffle bag crossing continents with a camera and a notebook - brave and strong. So the collection is a but rebellious, and there's a strong utilitarian feel. I really want everything to be practical, fully functional and to perform. I have loved and i love working with H2O, to dive into their universe and rich heritage, and to look at what they do best: amazing quality sweatshirts, hoodies and tracksuits and rethink them my way.''
Fagerholt - who left her namesake brand after more than 20 years only months ago - has for the new brand been working closely with the design team at H2O to draw on their expertise and combine it with her unique aesthetics and strong design vision. Her collection is based on a few key items: jackets, fleece and tracksuits with boyishly big proportions and utility detailing such as strips of reflective tape and sizeable pockets. There's just a hint of hippy traveller in details and the piled-on-layering, and - as always with Fagerholt - a slight hint of hippie influencers.
For H2O's CEO Christian Trads creating a new label with Julie Fagerholt makes perfect sense; ''I've long admired the elegant universe that Fagerholt is so known for, and it has been terrific to see how she has entered H2O's sporting world and made it her own. Julie's sense of print, colours, and combinations is completely unique. We believe the label will bring something new to the market, and that is matches the lifestyle of many people today.''
H2OFagerholt will launch in January 2019.
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